Seven trades. Seven completely different phone calls.
A plumbing call at 11pm and a lighting call in September have almost nothing in common: different urgency, different questions, different months, different households worth putting a postcard in front of. She's set up for the one you're in.
What's the same in all seven
Before the differences, the part we won't dress up as seven products:
- She opens by saying she's an automated assistant and that the call is recorded.
- She checks the ZIP against your service area before anyone is promised a visit.
- She takes the estimate request and reads the details back.
- She alerts you the moment someone asks for a person.
- Every call is recorded, transcribed and filed.
Find your trade
Each one is built on the thing that actually decides that trade's phone: a burst pipe at 9pm, a heat wave, a storm morning, a house that has to be empty by Friday.
Heating & air
The first 96° afternoon. Every phone in the county, one hour.
Two surges, two selling seasons 16-question starter pack Read the page →Plumbing
A burst pipe at 9pm. Whoever picks up gets the job.
Three spikes, no season 16-question starter pack Read the page →Electrical
Is a tripping breaker an emergency? She asks what decides it.
Outage weeks, project months 16-question starter pack Read the page →Roofing
One clock runs four hours. The other runs six weeks.
Storm months, then two rushes 17-question starter pack Read the page →Pest control
Urgent, a little embarrassing, and they call whoever answers.
A peak with two turns 17-question starter pack Read the page →Landscaping
Six weeks of spring, and every crew is out on a mower.
Six weeks decide the year 17-question starter pack Read the page →House cleaning
Cleaning teams spend most of the day inside customers’ homes.
Busy weeks, not a season Starter pack not written yet Read the page →Garage doors
A door that will not close is a house that cannot be locked.
Spring failures, not a season Starter pack not written yet Read the page →Painting
Homeowners call several painters at once. Your crews are out on jobsites.
Busy seasons, inside and out Starter pack not written yet Read the page →Moving
Crews are on the road, and the caller is ringing several movers at once.
Weekends and last-minute moves Starter pack not written yet Read the page →Six of those question packs are in the product today, and every one of those pages was written from the trade rather than from a template: different call, different questions, different season, different doors worth mailing. If your trade isn't here, the receptionist page covers everything except the seasonal detail, or tell us what you do and we'll go through it on a call.
Four things change. Everything else is the same machine.
Most vendors' industry pages are one page with the trade name swapped. Here's the short version of what genuinely differs and, more usefully, what doesn't.
Emergency, estimate, or season
A plumbing call is someone standing in water: it is won or lost in four minutes, at an hour nobody staffs. A landscaping call is a homeowner collecting quotes in daylight, while your whole crew is out on a mower. An HVAC call is nine people ringing inside one hot afternoon. An electrical call is somebody who does not know whether they have an inconvenience or a fire. Those want different conversations, not different logos.
Sixteen or seventeen, and nine of them are shared
Every trade gets asked the same nine things: hours, area, callout charge, licensing, guarantee. On top of that each trade has seven or eight of its own: drains and gas work for a plumber, filters and financing for an HVAC contractor, permits and EV chargers for an electrician, re-treats and pet safety for a pest company. She arrives holding your trade's list; you supply the answers.
When the phone spikes, and when to mail
Plumbing spikes on the first hard freeze and the Thursday everyone hosts. HVAC has two surges pointing in opposite directions with the profitable months in between. Landscaping decides its whole year in about six weeks of spring. Lighting sells in ten weeks and is over. Mail has to land before the spike, not during it, and that date is different in every trade. Every page here carries its own year.
Which attribute picks the right doors
Old houses have old pipes. Big lots need more mowing. Big rooflines take more lights. A household that just changed hands has no contractor for anything. Same mailing machine, but the attribute you sort on is the difference between a good list and a shredder full of postcards.
What does not change: she opens by saying she's an automated assistant and that the call is recorded, checks the ZIP against your service area before anyone is promised a truck, reads the details back, alerts you when someone asks for a person, and files the recording and transcript. That part is identical in all seven trades, and we're not going to dress it up as seven different products.
The nine questions every trade gets asked
These are the same whether you unblock drains or hang rooflines, so they're in every pack. Answer them once, in your own words, and she stops needing you on the phone for any of them.
- What are your hours?
- How soon can you come out?
- How do I book an appointment?
- What areas do you serve?Required
- Is there a charge to come out and look?Required
- What payment methods do you take?
- Do you guarantee your work?Required
- What is your cancellation policy?
- Are you licensed and insured?Required
Four of them she won't go live without
Leave most questions blank and the worst that happens is a polite “let me have someone confirm that.” Leave these four blank and silence itself becomes an answer, and a false one. So the product won't let her take calls until they're filled in.
- The callout chargeSay nothing and she has effectively promised the visit is free. Free is a price, and it's the one you're most likely to charge for.
- Licensed and insuredAsked on nearly every first call. Unanswered, it's the kind of gap where an assistant reassures someone with a claim you never made.
- Your guaranteeSame problem, with a warranty attached: a length nobody offered is a length somebody will hold you to.
- Your service areaWith no ZIP list there is nothing to check, so she either turns away a real customer or takes a job an hour and a half outside your area.
The pack supplies the questions. It never supplies the answers: we know what your trade gets asked, we don't know your callout fee, and inventing one would put words in her mouth you never approved.
Ninety seconds tells you more than this page can.
No scripts. Not a recording. A real conversation in your browser with the same agent that answers a phone line. Ask her the awkward questions, including the ones she can't answer.
Before you start: the demo uses your microphone, and the conversation is recorded and transcribed exactly as a real call would be. What happens to it is in our privacy policy.
Worth asking, whatever your trade
- Give her a ZIP code and see what she does with it.
- Ask a price she hasn't been given, and watch her not invent one.
- Ask for a human.
Before you pick a trade
My trade isn't one of the seven. Does she still work?
Are these seven pages the same page with the trade name swapped?
I do two trades. Plumbing and heating, say.
Do I have to mail anything to use her?
Is any of this based on your customers' results?
Every one of these trades has the same first problem.
Somebody rang, and nobody picked up. Start with the trade closest to yours, or just talk to her and decide from there.